Art / Design, England

Temporary Luxury

Last week Gucci opened a temporary store on Earlham Street, London WC2 and I walked past it the other day on my way across town to drop something off at a client’s hotel. In this tiny Icon store there were 3 staff, 1 huge security guard and, when I was inside, no customers; taking photos inside was not really a possibility. It was nothing extra special but for a temporary store open for only 3 weeks, it looked and felt pretty premium. The quality of the fixtures was high and I really liked the mirrored blocks that the sneakers were displayed on… Simple and very elegant.

temporary gucci 1

temporary gucci 1

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