OK, so the event went really well. The London events are always a little more formal (seated) than the Tokyo ones were and the more I experience events outside Japan, the more I feel that SuperDeluxe just had a special vibe that can never be replicated. That said, the line-up was brilliant and the presenters were consistently interesting and entertaining. My personal favourites were the guys from It’s Nice That, Fred Deakin (Airside) and Sebastian Noel (Troika). It was an exciting mix and pretty inspiring. Tomoko Azumi-san was a brilliant speaker and shared the secrets of her design processes to a much deeper level than anyone in this country would, fascinating.