Art / Design, England

Nike

I was in Selfridges yesterday and saw this…

Lovely new Nike concession with full video-wall behind the product. Totally simple yet brilliant, surprising we haven’t sen this before already actually. Standout part favourite was the ‘fruit-machine’ fast-scrolling t-shirt graphics behind the t-shirts. Made me smile.

If anyone knows who did it, I will galdly credit them here but as yet have not found out.

nike selfridges 1

nike selfridges 2

nike selfridges 3

nike selfridges 4

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