Art / Design, Travel, Work

Pro Berlin Converse

We don’t usually show much of our ‘real’ work here but this week I was in Berlin overseeing (actually, more ‘actively participating in’) the construction of the Converse stand at Bread & Butter, a massive fashion trade-show. The setting is pretty dramatic, in Tempelhof Airport, a beautifully brutalist structure re-designed and occupied by the Nazi government during the 1930s; I thought you might like to see a few pictures.

Our Converse stand was a simple scaffold structure designed to present two new footwear collections alongside a bar and meeting areas. Check out Checkland Kindleysides’ website for more detail about my day-job. My favourite part of this stand was the chain-link fence with woven canvas and padlocks clipped in the shape of a Pro Leather brand logo. These personalised locks can be found all across the world (often on bridges) as a display of commitment or devotion. I photographed some in Mexico Cathedral in 2010 and thought it would be cool to integrate that idea into this project.

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2 thoughts on “Pro Berlin Converse

  1. Would so love to go to Tempelhof for a convention. I also wanted to visit when it was still running as an airport just to see the socialistic architecture and I had the opportunity but never made the effort. Stupid of me.

    • I didn’t have chance to take many pictures of the other parts of the building, only the brand exhibition stands. it is a fantastically atmospheric location and parts of the structures feel really powerful. there are even concrete bunkers and machine-gun towers on the aircraft floor. amazing.

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