Travel

Observation Familiarisation

I was recently in Milan for a very brief 36 hours. We went to meet a new client, to walk their stores and those of their competitors to better understand the requirements of our design. I love these trips, they’re purely about observation and asking questions relentlessly to accumulate as much knowledge as possible in the short space of time.

Of course we took hundreds of photos of shop windows and interior details but also many of more general activity on the streets. This is important because although I’m not yet clear exactly how it will inform our work, it all goes into the mix of inspiration and influence; elegant muted colours, delicate structures and a certain depth of texture, for example, will likely reappear in our design. The small trucks were fascinating, selling the usual ice creams, drinks and snacks but also the unusual; many had slices of coconut displayed on a tiered coconut-water fountain! One wagon even contained sewing machines, offering beautifully personalised baby bibs embroidered while you wait. Talk about a specialist offer…

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4 thoughts on “Observation Familiarisation

    • Well I am extremely lucky to have been a few places in my time, and work allows a little travel, but the world is still infinitely bigger then my little bubble. I would love to get out and about much much more.

    • I have never been able to spend a long time in Italy, I would love to stop in one place for a while and experience more of the food. And wine. ๐Ÿ™‚

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